Universal Studios
Studio Tour 60th Anniversary
I directed the end-to-end management of a groundbreaking marketing campaign showcasing the Studio Tour 60th Anniversary at Universal Studios Hollywood. This campaign encompassed a multifaceted approach, involving web, email, digital banners, paid media, radio, online video (OLV), and out-of-home (OOH/DOOH) initiatives. I seamlessly collaborated with the creative team, providing leadership from the initial concept through to flawless execution.
I managed and led all kickoff meetings with internal creative teams and external creative agencies to deliver the campaign brief, ensuring all parties were aligned with the campaign objectives and vision. Throughout the campaign, I held weekly status update meetings to track progress, address challenges, and maintain momentum. I actively managed all creative reviews, coordinating feedback and approvals from key stakeholders, including leadership, legal, and licensing teams, to ensure the development and approval of high-quality deliverables that met brand standards and campaign goals.
My role required close collaboration with cross-functional teams, including media planners, copywriters, designers, and external vendors, to ensure timely and successful campaign delivery. This approach not only ensured the campaign's success but also reinforced Universal Studios Hollywood's brand presence and engagement with its audience, celebrating a significant milestone in an innovative and memorable way.
Spearheaded a giveaway featuring Universal Studios’ world-famous Studio Tour and beloved characters from Super Nintendo World to enhance Annual pass-holder loyalty and foster a sense of exclusivity among pass-holders through an enticing collectible.
My role involved seamless collaboration with cross-functional teams, from the initial conceptualization and creative development stages to liaising with vendors for production and ensuring timely delivery. This project showcased my ability to manage multifaceted initiatives and highlighted the importance of strategic collaboration and attention to detail in delivering a memorable and cherished experience for Universal Studios Annual Pass holders.
