The Agency
Worked closely with creative, PR, and copywriting teams to produce a quarterly magazine for The Agency, involving weekly brainstorming sessions and creative development, to creative reviews and development. The magazine showcased a blend of U.S. and international properties, along with engaging content on home design, travel, dining, arts, culture, technology, and more.
The Agency Magazine Summer 2021
Spearheaded the development of bespoke branding and marketing strategies for properties listed with The Agency. Each approach was carefully crafted to align with the unique needs and goals of every property. My role involved collaboration across departments, where I actively engaged with creative, PR, and copywriting teams to conceptualize and implement cutting-edge home branding and content strategies.
Property Branding
Concepted and developed a range of engaging email and social media assets tailored for agents to share with their network and clients during the holiday season.
Holiday Marketing Collateral
Worked closely with leading agents in the Turks & Caicos office, curating comprehensive market insights throughout the year. Gathered noteworthy sales data, highlighted featured properties, and compiled market statistics. I transformed this wealth of information into impactful content shared with their networks and top clients through a mix of social media, email, and custom print books.
